Sift maida with baking soda and baking powder and keep it aside.

Beat butter for 4–5 minutes till it becomes light and fluffy. Gradually add sugar and again beat for 4–5 minutes, till grittiness of sugar reduces.

Add 2 tbsp of maida and a little buttermilk. Fold them with a spatula. Add the remaining flour and buttermilk in rounds. Whisk jam lightly if too thick, but don’t make it smooth. Add the jam and fold lightly into the muffin mix, swirling it just once or twice. Do not mix too much.

Line and grease muffin cups. Transfer the mixture into the cups, filling them about ¾ full. Sprinkle some tutti frutti bits on top of the batter for garnishing.

Pre-heat Air Fryer for 5 minutes. Arrange the muffins in the fry basket and close it properly. Keep Air Fryer at 140°C for 20–25 minutes. Cool on a wire rack for 8–10 minutes.